Established in 1851, the brand has been around for more than 150 years and remains an innovative, iconic and authentically American brand. A modern classic and well respected in the international market, Arrow has remained a timeless and true American classic.
As AD on the brand I was charged seasonally with reviewing our international and domestic product to tell our respective stories for the season and highlight any key drivers. With production budgets tightening, we were challenged every season with tight budgets for pre and post production. Shooting locally we captured content to deliver assets that would be used domestically and internationally for in-store POS, and provided to our licensing partners for Digital, OOH Billboards, and In-store promotions.
Role:
Art Director, Graphic Design
Key Contributions:
Art direction, design, casting, scouting, pre- and post- production through to consumer facing
ARROW In-Store brand video / International Licensees. In an effort to reignite Arrow’s heritage for the future generations, for spring ‘17 we were asked to create a 5 min. video for in-store and showroom use that captured the spirit of Arrow while also celebrating it’s New York roots. Shot in Tribeca, the West Village and Brooklyn, we created a short that showcased the Arrow style in an updated, modern and memorable way.
Below are selects from a mix of seasons that capture
spirit of the brand.
Below are examples of creative assets from POS, brand books, banner ads and videos.
International Licensing Look Books
Digital Banner Ads / POS
Digital Banners / POS Table signs
Fall International Animated Licensing Look Book
Spring International Licensing Video
Ad Spread / Kiosk
Digital Banner Ads / POS
Kiosks/ Banner Ads
ARROW Heritage Collection
In Fall ‘17, Arrow launched a capsule line under the Heritage sub-label. Targeting a younger, more stylish consumer the focus was on detail, and more nuanced design. The collection was more elevated with a focus on layering for a more loosely styled casual look. For the launch of the line, we created a brand video, and pitch book. I also worked on all on garment trims,marketing collateral, and ad layouts.
Ad Spread
International Billboard
Heritage Capsule Sell Book