For Holiday 2024, amidst all his contract negotiations, we finally landed Saquon Barkley as the next face of Nike Underwear. We had originally wanted to shoot him for our launch but schedules did not work out. For holiday ‘24, timing was on our side with all the press on his contracts, there were a lot of eyes on his next move, enter Nike Underwear. Partnering with NEMO, agency, we collaborated on photographer, direction and location. Once we landed the team and location, we shot one of the strongest shoots and campaigns for Nike Underwear.
Role:
Art Director, Graphic Designer
Key Contributions:
Art direction, design, scouting, pre- and post- production including managing retouching through to consumer facing
Nike underwear
Saquon Barkley, Running Back
MTZ Fit Toppers
MTZ Digital Fit Guides
Nathan Aké, International Footballer / DriFitADV Launch
To support the launch of DriFitADV– a new fabrication and product, we created a campaign video featuring Nathan Aké, footballer and product videos for social to introduce technology, educate and engage consumer.
Rudy Gobert, 3X Defensive Player Of The Year
To keep the momentum of the campaign and one of the top selling programs, we kept the focus on Essential Micro shooting it in a bigger way with Rudy Gobert, all 7’1” of him. This shoot we shifted from “Your First Move to the “in-between” moments, the breath, the pause, the reset.
Kingsley Ibaneche, Dancer /
Kouryou, Martial Artist, Stuntman
In-between athletes, we pivoted to shoot real people for our Move To Zero inspired campaign. After scouting people in the tri-state area that fit our socially conscious requirement, we landed on these two dynamic individuals that had an edge and naturally played well with the camera and embodied our message. We created videos and animated gifs for the social campaign with all traffic going directly to nike.com which spiked on campaign weeks with sales grossing better than plan.
POS signs