Nike Underwear / Move To Zero Showroom
For Spring ‘22 Nike shifted their direction to Move To Zero, their longstanding commitment to sustainability. Refining their process in hopes of inspiring the next generation to do the same. We partnered with Another agency to bring the campaign to life. Successively we redesigned showrooms and POS to align and also updated packaging.
Inspired by the ”bring the outside in” direction we brought the campaign to life using a playful meta-verse approach as our playground for the season. We created a surreal world that explored the performance attributes of the product.
The Nike showroom update was spotlighted and showcased by the executive team as best-in-class for product communication, messaging, and execution.
Role:
Art Director, Graphic Design
Key Contribution:
Creative direction, graphic design, pre-, and post- production, installation management, propping.
Point of Sale / Move To Zero Toppers
Showroom reinvent
In an effort to future-proof the showroom updates cutting costs was necessary. Moving away from wall wraps alone saved both time and money. After surveying key Nike stores we landed on a system that would be in-line with their retail aesthetic and would also allow easy updates every season. We met with internal stakeholders to address their needs, and rethought the space. Working with Arsenal NYC, I provided sketches and direction and together we created a hanging frame system rooted in the Nike “grid.” We also added a hang-bar system to allow the sales team to showcase product color runs. We brought in wood base boards to anchor mannequins and warm up the space.
