trim & packaging
Packaging and trim projects I worked on.
Nike Underwear Launch Packaging
The initial packaging was a ground-up design requiring all packaging and trims be designed for each program. We worked with Richard Phibbs as photographer to shoot athletes, using high-contrast lighting to accentuate physique, the packaging took on a very dramatic look.
Role:
Art Director, Graphic Designer
Key Contributions:
Art Direction & design.
Pre +post production, managed retouching through production.
Nike, Move To Zero Global Packaging Update
Nike deployed a global directive to shift all products to have a sustainability content, and all packaging and creative to their sustainability messaging which required all packaging and creative to move to the new grid focused Move To Zero designs. Working with their agency, we shot all new photography, redesigned packaging and updated all POS collateral to align.
Role:
Art Director, Graphic Designer
Key Contributions:
Art Direction & design, retouching through production
G.H.Bass & Co. Workwear Trim
For a workwear inspired line of more durable type product, I designed trims that would communicate a dry-goods, workwear inspired look and feel.
Van Heusen Tailored Trim concepts
IZOD / TOUR + SPECIALTY HANGTAG
IZOD launched a performance golf line that was designed with “Swingflex” technology that allowed fabric to move with your swing. I designed the logo and layered hangtag for the line as well as the trade show booth display used for the launch.
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